Marketing Spezialist

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Mission

Consultant Digital Marketing - Customer Centric along Customer Journey, relevant Touchpoints, Persona, (offline/online), Marketing Automation, etc. in line with Marketing Strategy Success Criteria. With the Customer for the Customer.

Zertifikate

  • Diplom-Kommunikationswirt/in

Schwerpunkte

  • CRM (Customer Relationship Management)
  • Digital Marketing
  • International Marketing

Branchenkenntnisse

  • Banken / Finanzdienstleistungen / Vermögensverwaltung
  • Bekleidung / Leder / Schuhe / Textilien
  • Energie-/ Wasserversorgung
  • Freizeit / Sport / Fitness
  • Nahrungs-/ Genussmittel
  • Versicherungen
  • Werbung / Grafik / PR / Marketing / Design

Weitere Skills

  • Direktmarketing
  • Kommunikationsmanagement
  • Projektmanagement
  • Social Media Marketing
  • Werbung

Tools

Communication Strategy in Line with Marketing Strategy success criteria. Leading advertising and media agencies. Evaluating campaign success, continuous optimisation.

Implementation Salesfoce Marketing Cloud/Salescloud - with the customer. Requirement analysis with all concerned parties and business areas. Project lead implementation process. Definition and use case specification, implementation process, reviews, tests, etc.

Berufserfahrung seit

Februar 1993

Sprachen

  • Englisch

Ausbildung

Master

Sonstige Informationen

  • Marketing Consultant Focus Digital Marketing
  • Marketing Strategy and -Conception Cross Channel Measures
  • Customer centric cross channel Marketing
  • User journeys/relevant Touchpoints, Persona, Campaign Conception/
  • Project lead / -management / Organisation / Coordination /Quality Assurance
  • Tendering Process / Selecting Agency / Agency Management